![]() ![]() Without fail, teams discover that there are benefits for stakeholders as well as the execution team when Agile marketing teams take the time to position new, incoming requests against our existing backlog items. Further, 26% of us don't feel we have the authority or autonomy to ever refuse new work.ĭuring our coaching, we bring up the Marketer Happiness Report and break up into teams to challenge this widely accepted and damaging assumption. Forty-one percent say "no" a few times per year (which is exactly like never saying 'no'). ![]() Statistically, 12% of marketers never say "no" to work that doesn't fit their team’s goals and priorities. The result? We feel like we need to take on any and all unplanned work at any point of our process, no matter its priority. The biggest one was that we're not empowered to say "no" or say "not right now" to incoming work. Last year, it provided definitive data surrounding the largest issues about being a modern marketer. The annual Marketer Happiness report from 2019 queries marketers from a wide variety of industries each year. Top Team Agile ‘Aha’ Moments from Monica Georgieff Saying “not right now” to external requests has benefits on all levels So, we asked our most experienced trainers to share the “aha” moments that have helped their teams embrace agility. These Agile "aha" moments have managed to make optimists out of some of the most adamant skeptics about Agile. Yet, there is a distinct pattern in the "Aha" moments they've experienced as they explore the Agile mindset and its practices. All the teams we've coached are different. Throughout the years, our AgileSherpas have coached marketing teams of varying sizes that support different types of products and services. ![]()
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